Leading provider of SaaS-based marketing tools Utilizes Artificial Intelligence to Offer Industry-Leading Solutions

springbig, a leading provider of SaaS-based marketing solutions, today highlighted its use of artificial intelligence to align consumers, retailers and brands in this evolving era of business innovation. The Company launched its first artificial intelligence-based solution in April and today followed up with a new AI Assistant tool.

springbig’s new AI Assistant is a new tool that allows cannabis retailers to leverage artificial intelligence to write engaging content for their email campaigns. The AI text generator powered by OpenAI’s language model, GPT-3.5, is a game-changer for businesses looking to improve email copy, increase customer engagement, and improve efficiency. Currently, this ability is only available for emails, but will soon be made available for other types of campaigns in the future, including SMS.

Artificial intelligence is rapidly revolutionizing the field of technology and impacting business across all industries. springbig remains committed to helping its clients increase retention, boost revenue and build customer loyalty by offering artificial intelligence-based solutions like the Brands Marketplace feature launched in April of this year. The Company’s first AI-based tool uses consumer data to help its retail clients make data-driven decisions. The feature also provides retailers with valuable insight into how each brand aligns with their consumers’ wants and needs, equipping them with the ability to purchase wholesale brands and products that their consumers desire.

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“As it becomes more ubiquitous in everyday life, the phrase ‘artificial intelligence’ is met with skepticism and, potentially, animosity,” said Jeffrey Harris, CEO of springbig. “However, strategically used artificial intelligence has the ability to optimize workflow and enhance the consumer experience. Our work with Heed and Pluggi and new suite of AI features is the beginning of what can be a collection of tech-forward solutions that will benefit our clients and reshape our industry. I am eager to learn more about how we can continue to use artificial intelligence to build a brighter future in tech, cannabis and beyond.”

springbig has established partnerships with forward-thinking tech companies using artificial intelligence to enhance the consumer marketplace. Heed, a conversational AI recommendation platform, collaborated with springbig to develop a recommendation engine that suggests relevant products and categories to consumers. The integration streamlines the purchasing process and enhances customer satisfaction by aligning products and services with consumers’ preferences. Additionally, springbig partnered with Pluggi to integrate their AI budtender widget into its platform. The integration drives loyalty rewards enrollment and offers pertinent data that dispensaries can use to develop personalized marketing campaigns. Together, these AI-powered solutions align consumers, retailers, and brands, to result in the optimal consumer marketplace.

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