Straive Acquires SG Analytics to Bolster Data Analytics & AI Operationalization Capabilities

Straive Acquires SG Analytics to Bolster Data Analytics & AI Operationalization Capabilities

Straive, a global leader in Data, Analytics, and AI Operationalization, announced its acquisition of SG Analytics, a leading provider of AI-powered Insights and contextual analytics services.

Founded in 2007, SG Analytics (SGA) combines advanced Data & AI tools and methodologies with deep domain expertise to deliver tailored business solutions for clients across Financial & Information Services, and Technology & Media. It has offices in New York, London and Pune.

“We are delighted to welcome SGA into the Straive family. Their experience in deploying industry-grade workflows that integrate internal and external data with expert research and domain-specific insight is unique. These expanded capabilities and increased scale will accelerate outcomes for all our clients and enhance opportunities for our joint teams,” said Ankor Rai, Chief Executive Officer at Straive.

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

“SGA adds to our significant presence in Banking & Financial Services, Information services, Technology, Media and Telecom, and other key verticals. The complementary capabilities position us well to address our clients’ growing needs in leveraging Data & AI solutions to create impact,” added Namit Sureka, Chief Analytics & AI Officer at Straive.

SGA, founded by Sushant Gupta and currently under the leadership of Sid Banerjee, CEO, has earned a strong reputation for its consultative approach, consistent delivery excellence, and enduring client partnerships.

Marketing Technology News: Data Privacy and Your MarTech Stack: What Today’s Marketers Need to Comply With

Reflecting on this milestone, Sid Banerjee shared: “We’ve found a global partner in Straive – one that shares our client and people-first approach as well as our ambition of ‘Life’s Possible.’ We’re excited about the opportunities this opens up for our clients, our team, and the impact we can make together.”

Sharing his enthusiasm, Sushant Gupta, Founder of SGA, added: “Over the years, we’ve built a strong, purpose-led company with deep domain expertise and a stellar team. Straive’s appreciation for our culture and its strong track record of scaling businesses makes this a compelling and exciting next chapter for us and our stakeholders.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.