Company flips GenAI use case from content publishing to better listening by providing users with creative, thought-provoking, and relevant questions that elicit audience response and engagement

StreamAlive, the leading audience engagement platform for live sessions, today announced the addition of GenAI capabilities to its platform. The feature is designed to provide presenters and live streamers with a new way to leverage the power of GenAI that is focused on better listening and audience engagement.

The rise of GenAI tools has provided content creators with countless ways to generate text and images they can use to promote their ideas and expertise. From headlines to blog posts to articles to images to videos, GenAI content is almost exclusively used for “speaking” or broadcasting ideas. This is true of content for presenters and live streamers, where GenAI can help generate slide decks and content for the presentation. What’s largely missing from the equation is GenAI content that helps presenters better understand their audiences on a personal level.

“Almost forty years after Microsoft introduced PowerPoint, not much has evolved in the workflow of assembling a presentation deck,” said Lux Narayan, StreamAlive CEO. “Today, there are all kinds of GenAI-powered presentation makers that people can use to instantly build or enhance decks, including the images and text needed to speak to their audience. While these tools are great, we decided to flip the script and enable presenters to use GenAI to listen to others by tackling one of the most challenging parts of creating a presentation – ideating relevant and interesting questions to ask your audience, and then visually acknowledging their responses.”

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With this update, StreamAlive provides a straightforward method for presenters and creators to enrich their live sessions by simply inputting their presentation topic and audience type (e.g. corporate employees, students, etc.) into the platform. The AI generates and recommends a list of polls and open-ended questions that presenters can use as prompts and conversation starters to elicit audience responses and participation. The audience interactions are captured and visualized in StreamAlive’s existing suite of visual interactions such as Wonder Words (wordclouds) and Talking Tiles. All interactions are powered by the chat function of Zoom, Google Meet, Microsoft Teams, YouTube Live and Twitch.

“As someone that’s found a passion for breathing new life into virtual corporate events with interactive music experiences, I understand how improving engagement and inclusion changes the state of the audience,” said professional DJ Martin Smith aka DJ Graffiti, who works with brands including Google, Nike, Campbell’s and Amazon. “I see StreamAlive’s new GenAI capabilities as a great way for presenters and streamers to expand audience interaction by thinking in new ways. The best virtual events make the audience forget it’s virtual, and StreamAlive helps enable that.”

StreamAlive leverages AI-powered engagement technology to boost active participation for online, in-person and hybrid events across a variety of audiences. Companies like Nike, Persistent Systems and Symphony AI as well as users across education, business and creator sectors have used the tech to improve audience, employee and student experiences.

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