The deal expands Unbabel’s translation management capabilities with its unprecedented quality intelligence feature, driving SEO and lead generation for customers with reliable web translation

Unbabel, the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale, today announced its acquisition of Bablic, the cloud-based solution supporting all localization and translation management requirements of websites and web applications. This move primes Unbabel to seamlessly adapt websites for a global audience using quality-checked, localized language while significantly reducing costs, labor, and time to project completion (translation + publishing). By using Bablic’s website translation capabilities coupled with Unbabel’s Quality Estimation framework, Unbabel customers will be able to easily determine if there are errors and ensure websites are customer ready.

With 95% of the world’s consumers being based outside of the US, globalization in business is more prevalent than ever, and recent research has shown that localization can increase search traffic by 47%, boost website visits by 70%, and increase conversion rates by 20%, contributing to increased sales alongside improved customer acquisition. By integrating Bablic with Unbabel, customers will gain the ability to easily translate their website to sell globally, boosting SEO, website traffic, and conversions.

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Bablic’s strategy and mission aligns perfectly with Unbabel, and bringing them into our family will directly and positively impact our customers’ digital footprints – opening up opportunities for growth and expanded business success through LangOps

“A business’ digital footprint is vital to its health and companies need to be able to reach buyers where they are. That means at every point in their buying journey, in their local language. With the acquisition of Bablic, Unbabel is tackling this crucial component in the translation industry and truly taking website translation to a level we haven’t seen in the market yet,” said Vasco Pedro, Co-founder and CEO of Unbabel. “Bablic’s strategy and mission aligns perfectly with Unbabel, and bringing them into our family will directly and positively impact our customers’ digital footprints – opening up opportunities for growth and expanded business success through LangOps.”

Based in Israel, Bablic was founded with the goal of being the most cost-effective translation management tool for businesses of all sizes. With Bablic, customers can maximize SEO while controlling localized content with no coding necessary. Bablic’s solutions also allow customers to organically grow international traffic, making seamless web updates in real-time with the ability to customize translation preferences.

“Our team at Bablic is very excited to partner with Unbabel to continue transforming the translation industry and experience for our customers,” said Gabriele Manasse, Founder & CEO of Bablic. “With the combination of Unbabel’s robust language operations offerings and our capabilities, we can deliver the best website localization possible. Not only to create a personalized experience for the end-users and increase conversion rates, but also to leverage the benefits of multilingual SEO,to further help enterprises grow globally.”

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