Vue.ai, the retail vertical of AI startup Mad Street Den, announces its partnership with Meta to generate automated and inclusive ad creatives using AI-powered models for brands using Meta’s creative services.

There has been an increasing demand for fashion brands to be more inclusive while showcasing their products. However, shooting outfits on multiple models is a time-consuming and expensive process.

Vue.ai enables brands to feature their outfits on a diverse range of AI-generated across body types, sizes, and complexions. A single outfit can be draped on a wide range of models from sizes 4-20 with the help of Vue.ai’s patented technology – VueModel, which enhances and diversifies the shopping experience for customers worldwide. These features are packed into a single dashboard and have proven to be faster than traditional photoshoots.

The AI networks are taught to recreate the garment’s characteristics and comprehend how it will fit on a person’s body, taking into account the postures and height variations of the models. These AI networks are also honed to comprehend the subtleties of clothing fitting on the human body using sophisticated machine learning algorithms already in place. Customers across the globe have consistently reduced time to go-live on their websites, cost of creative production and increased conversions with the help of VueModel.

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For instance, Lane Crawford, the Asian designer retail company, implemented Vue.ai’s technology through various advertising formats on Meta platforms and saw a 33% increase in their return on ad spending (ROAS), 55% higher Click-through rates(CTR) and 28% decrease in cost per action (CPA), thereby significantly boosting their business.

Another example is Showpo, an Australian fashion retailer, who has already implemented a trial run to test an inclusive advertising campaign to show more diversity to their customers using Vue.ai’s models, with a plan to roll out the feature to their site and more if the campaigns end up being successful.

“AI technology can help us automate our on-model product photography process in a cost-efficient and scalable way while ensuring we can embrace diversity thanks to the diverse library of Vue.ai models,” said Jane Lu, the founder of Showpo.

“Vue.ai is very pleased to partner with Meta’s Creative Shop and participating brands to make size and ethnicity-inclusive presentation of garments a reality. Although AI-based image generation for fashion has long been a compelling use case, convincing garment-on-model imagery requires a level of fidelity to the product and high resolution that has been beyond reach. We are proud that Vuemodel has proven to provide excellent customer response while providing cost savings, convenience, and inclusivity to brands.” said Costa Colbert, Co-founder and Chief Science Officer of Vue.ai.

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