LiveXLive Media (“LiveXLive”), a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, announced that it has partnered with Strax Networks Inc. to bring its augmented reality StraxAR SaaS platform to LiveXLive. The two companies will collaborate to bring Strax Networks’ new augmented reality technology across the LiveXLive platform and its vast OTT distribution network.

Augmented reality (“AR”) brings the digital world together with the physical world by “augmenting” digital content onto a physical object or image. LiveXLive’s livestreams, Pay-Per-View events, and vodcasts will be able to offer exclusive content directly from the artist, audience interaction, the ability to purchase items from video footage and provide an intimate, exclusive and up-close view of behind the scenes. The StraxAR AR technology will have continuous, direct engagement with fans, and deliver unique content worldwide, opening new gateways of accessibility to millions.

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“We’re excited to partner with Strax Networks to provide augmented reality experiences to fans worldwide,” said Robert Ellin, CEO, and Chairman of LiveXLive. “Having access to this innovative technology will enable us to dramatically expand the creative platform for artists and to provide never available before fan experiences.”

“We are thrilled to work with LiveXLive to open new channels in media with this collaboration,” said David Levy, a Director of Strax Networks Inc. “Our ability to create direct engagement channels for artists with exclusive content via the StraxAR augmented reality platform creates unprecedented entertainment opportunities for fans in settings not previously possible.”

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LiveXLive has become a go-to platform for live streaming events that combine music with pop culture of podcasting, sports, arts, fashion, culinary, and comedy. From emerging to established artists, LiveXLive has streamed a variety of A-list artists and celebrities in 2020 alone: Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Darius Rucker, Sofi Tukker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds.

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