NewStore, a turnkey omnichannel store solution, announced it has launched its “Guide for B2C Commerce Headless Integration” for Salesforce Commerce Cloud on Salesforce AppExchange and LINK Marketplace. As the first in-store solution for headless commerce, NewStore’s objective is to make it easy for their customers to unify their digital and physical experiences by providing store associates with customer and product information that will help them engage with and sell to loyal buyers.

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The NewStore Guide for B2C Commerce Headless Integration is a blueprint for NewStore systems integrators that are also leveraging Salesforce Commerce Cloud. It allows them to assess and accelerate their headless implementation journey by describing the architecture, APIs, and security considerations to implement these use cases during a customer project. At the product level, the guide describes the steps required to integrate Commerce Cloud Wish Lists and Einstein Product Recommendations in the NewStore Associate App. More specifically it offers the following for each feature:

• Commerce Cloud Wish Lists: The ability to surface a customer’s online wish list to store associates within the NewStore Associate App, which gives associates an easy way to add wish list items to a cart and leverage online shopping behavior to personalize in-store and remote selling experiences.
• Einstein Product Recommendations: The ability to display Einstein AI predictive product recommendations within the NewStore Associate App, and enable associates to quickly add these recommendations to the customer’s active shopping cart, boosting cart sizes, average order value (AOV), and store sales.

Built for Salesforce, NewStore is a turnkey omnichannel store solution that integrates with Salesforce Commerce Cloud, Salesforce Order Management, Salesforce Marketing Cloud, and Salesforce Service Cloud. The NewStore Omnichannel Platform makes every retail interaction a superior customer and associate experience by offering capabilities that empower endless aisle, clienteling, store fulfillment, mobile checkout and store inventory.

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