Animoto, the company that makes it easy for anyone to create professional videos for marketing, sales, human resources, and more, reported new survey results that detail a shift in how businesses use video. The online video-maker shared its “How Video is Changing the Way We Communicate in 2023” report that details an in-depth look at how businesses use video for internal and external messages online and across the remote organization.

“Video is the go-to communication tool for remote and hybrid businesses,” said Brad Jefferson, CEO and co-Founder of Animoto. “Over the past decade, we’ve seen video stake its claim as the top-converting marketing tool. It was only a matter of time before we saw videos being created and shared within organizations as much as online. Today, videos of all kinds are an integral means of communication for departments across the organization.”

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Top Videos Made by Businesses in 2022

In 2022, the most popular kind of video made by businesses was:

• Training Videos

Followed by:

• Presentations
• Social Media
• Website Content
• Advertising
• Recruiting and Employee Onboarding

Everyone engages with videos — and anyone can make them

We’re living in a video-first world. In today’s hybrid work environment, video is a powerful communication tool that attracts and engages audiences across the board – even internally.

The top 5 departments creating and using video in their roles are:

• Marketing
• Sales
• Human Resources
• Operations
• Customer Support

Companies also say that the most important ways they use video are for:

• Training and onboarding new employees
• Marketing to new customers
• Engaging with existing customers.

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