Stagwell  Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for modern PR professionals, announced an alliance with LexisNexis, one of the world’s leading providers of news and business data, information and insights. This strategic alliance with LexisNexis® will further power PRophet’s industry leading AI platform, which collectively boasts access to upwards of 200,000 global news sources from high authority outlets and journalists, including hyper local media, newsletters, trade publications and blogs. The PRophet platform ingests and analyzes millions of news articles daily, using AI-techniques to predict journalist interest and sentiment. Its latest generative AI writing tool, Taylor, then drafts personalized pitches to journalists demonstrating the highest interest in the pitch.

“The current media landscape is complex, fragmented, contracting and dynamically evolving – and client-side expectations are higher than ever. Outdated PR practices are no longer working, and communications pros and clients alike are tired of low open rates, frustrated journalists, wasted time, mis-managed expectations and poor results,” said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. “Our alliance with LexisNexis furthers our mission to help PR pros become more performative, predictive, and productive Communications Engineers.”

Marketing Technology News: MarTech Interview with Gautam Mehandru, CMO at Illumio

PRophet also announced the launch of “Powered by PRophet,” a white-labeling option for PR agencies of all sizes. Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.

“We’re happy to offer this white-labeling option to agencies,” added Kwittken.” As a former agency leader and owner myself, I understand how important it can be to brand, customize and integrate proprietary technology into an agency’s capabilities and bring a new level of innovation and differentiation to clients.”

Marketing Technology News: Why First-Party Data Is the Future Of APAC Marketing