New integration maximizes efficiency for account-based marketing & sales teams

Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, announced a new integration to enable more efficient prospecting, engagement, and forecasting.

With the RollWorks and Outreach integration, B2B teams now have an easy way to prioritize their engagement with prospects and take immediate action on key contacts within their target accounts. Surfaced contacts can be added directly into Outreach sequences and engaged at the most optimal times in the buying journey.

“Our new Outreach integration is a powerful addition to the RollWorks partner ecosystem,” said Mike Stocker, SVP of Partnerships, RollWorks. “Outreach does a fantastic job enabling sales organizations to maximize prospecting productivity and optimize their sales execution through automated email sequences and workflows. Now, sales teams can add contacts that are spiking with engagement to a sequence, directly from the RollWorks Sales Insights CRM widget.”

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The RollWorks and Outreach integration helps B2B organizations:

• Save time and effort by providing a single source of truth for sales teams to access valuable contact-level engagement data for a target account and quickly add contacts directly to an Outreach sequence from the CRM.
• Get more responses by identifying known contacts at target accounts with PII and activity data to prioritize and personalize outreach.
• Identify gaps in the buying committee and understand how contacts at target accounts are engaging to determine personas for which they need more contacts.
• Achieve marketing and sales alignment by providing contact-level data and insights in a single source of truth.

“RollWorks’ platform uncovers account signals that help B2B teams drive and prioritize opportunities,” said Phillip Friedman, Head of Partner Ecosystem, Outreach. “With the Outreach and RollWorks integration, users can easily add prospects to the desired sequence in Outreach directly from the RollWorks widget. Having all marketing and sales intelligence data for the target account, including prospect information, in one location, makes revenue teams more efficient – it saves marketing time to create these insights for sales, and saves sales time navigating between platforms.”

Outreach joins a growing roster of market leaders in the RollWorks technology partner ecosystem. The integrations across content management, digital engagement / personalization, direct mail and offline engagement, email signature engagement, intent data, marketing automation, and now sales engagement, provide a breadth of solution options for marketing and sales teams with account-based strategies that drive increased ROI.

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