User reviews highlight account-based leader’s performance, relationships, implementation, usability, and value

Account-based platform RollWorks, a division of NextRoll, continues its momentum with B2B companies looking to accelerate efficient revenue growth. The company announced that in the G2 Summer 2023 Grid Report, it received 34 Leader awards, an additional 10 since the Spring report, including moving to a leadership position in Account-Based Orchestration and appearing in Sales Intelligence.

RollWorks was rated highly for its performance, relationships, usability, implementation, ease of set up, ease of use, and ease of admin, and retained its leadership position in buyer intent, advertising, and account-based analytics, specifically:

• Account-based Advertising
• Buyer Intent Data Tools
• Account-based Orchestration
• Sales Intelligence
• Marketing Account Intelligence
• Market Intelligence
• Account-based Analytics
• Retargeting
• Account Data Management
• Cross-Channel Advertising
• Display Advertising
• Social Media Advertising

“We’re ecstatic that the G2 Summer 2023 report marks RollWorks’ best showing to date and consistent momentum. We’re immensely grateful to our loyal customers, who are enthusiastic about RollWorks’ positive influence on their advertising, buyer intent, and account data management strategies,” said Jodi Cerretani, VP of Marketing at RollWorks.

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G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

RollWorks has been consistently named a Leader by G2. In the G2 Summer 2023 report, RollWorks was named as a Leader in 34 reports, an additional 10 since the Spring report, and to the Leader position in 9 overall grids, 2 additional since the Spring report. RollWorks also received 59 badges, 6 additional badges since the Spring report, including the “Users Love Us” badge, for having more than 20 reviews with an average rating of 4.0 stars.

The company’s relentless focus on a customer-led strategy and product advancements that significantly influence go-to-market strategies for organizations of all sizes are the driving forces behind consistently high reviews by customers on G2. Notably, RollWorks continues to evolve its Sales Insights solution, which prioritizes accounts for sales outreach using data science models to uncover signals of an account’s engagement with a company’s website and ads. Sales Insights is now powered by the popular data sophistication tool RollWorks Keyword Intent.

Comments from recent reviews of RollWorks on G2:

• “Updates have been game changing…A major thing I find helpful is being able to target intent companies…It is solving how to hit some of our niche markets. It has been beneficial in getting started for the first time with ABM.” — Small-business professional in Electrical Manufacturing
• “Thorough, intelligent, and simple…We like the onboarding program, the intent-based data (so helpful), and how easy it is to get everything into the system…It helps us do a lot of things out of one platform. You can get overwhelmed with marketing tech these days; this one combines many things into one platform. And the CSMs we have had are very helpful.” — Enterprise professional
• “GTM ABM Strategy Must Have…An intuitive platform that makes it simple to set up an efficient, journey-based ABM strategy. The RollWorks team continues to improve its platform and does a great job educating those updates – it’s a great value… The sales insights tool and the improved reporting metrics make it easier than ever to engage sales teams.” — Small-business professional

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