Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, officially launched its exclusive Council System of senior brand marketing, agency and media executives. AcuityAds and Geoscape are the exclusives founding partners of Portada’s brand new Council System.

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“Portada’s new approach featuring the Council System is an impressive new method for ensuring all the key issues are addressed by its conferences and delegates across industry groups,” commented César Melgoza, founder & CEO of Geoscape.

“The Portada Council System is a unique forum for exchanging insights on the US and Latin American audience and advancing the state of consumer attention in partnership with the leading brand advertisers in the Americas,” added Seraj Bharwani, Chief Strategy Officer at AcuityAds.

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Members of the five different units of the Portada Council System are connected throughout the year by attending two virtual and two in-person meetings during Portada events. The next in-person meeting will be taking place during Portada New York in September. 

What do Members do at their Meetings?

Meetings are based on discussions of topics that vary according to the specific objective of each council unit. Topics are related to passion-point marketing and marketing innovation.