3Cinteractive Corp. (3C), the leading provider of Rich Communication Services (RCS), announced it has conditionally agreed to be acquired by global communications software provider IMImobile PLC. Geographical compliments will expand market reach, while the combined products and services will enable delivery of intelligent, multichannel customer communications for leading enterprises worldwide.

“We are incredibly inspired by the opportunities this new relationship unlocks for us. Together we can move faster and with more impact. We’ll leverage our strong US presence, client experience, and leadership in RCS Business Messaging while expanding our capabilities with IMImobile’s broader set of products and solutions,”says Mike FitzGibbon, President of 3C.

IMImobile’s enterprise CPaaS (Communications Platform as a Service) cloud communications platform, IMIconnect, enables businesses to intelligently create, manage and automate end-to-end digital customer communications across 10+ communication channels – including Apple Business Chat, Email, Facebook Messenger, Push Notifications, and WhatsApp.

Marketing Technology News: Personetics Opens New Research & Development Center in Nazareth to Support Continued Growth

“We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our technology platform and automation capabilities to new clients in North America and enhancing our RCS deployment capabilities globally,” commented Jay Patel, Group Chief Executive of IMImobile.

Not only is 3C a pioneer for deployment of RCS solutions, the acquisition provides IMImobile direct SMS short code connectivity to all major US carriers and accelerates IMImobile’s growth strategy in North America – the largest addressable market for IMImobile’s software.

Marketing Technology News: An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model

“3Cinteractive adds complementary product capabilities and a blue-chip customer base to our business in North America. This, combined with our strong relationships with  US and Canadian carriers will provide us with significant opportunities to extend the reach of our enterprise CPaaS offering,” commented Bruce Bales, North American Chief Executive of IMImobile.

Marketing Technology News: A SWOT Analysis Template is Crucial to Understanding the Business Better | SpendEdge Lists Key Steps to Consider While Developing a SWOT Analysis Template