Annex Cloud Clients are Embracing Loyalty Experience Platform™ as the Force Behind their Customer Retention Growth Strategy

Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, announced today the significant growth experienced by Annex Cloud customers that are positioning loyalty as a business-critical priority and integrating it into their growth strategies.

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Annex Cloud is an SAP partner. Its Loyalty Experience Platform is a spotlight solution available on SAP® Store and part of SAP’s industry cloud portfolio with a focus on automotive and retail industries. The solution integrates with SAP Customer Experience solutions, including SAP Commerce Cloud and SAP Marketing Cloud, SAP Customer Data Cloud, SAP Sales Cloud and SAP Service Cloud. The company also partners with leading SAP partners, including Deloitte, Accenture, and BORN/Tech Mahindra.

“Iconic brands, including Toyota, Phillip Morris, and Harrods, have discovered the benefits of customer loyalty through Annex Cloud’s SAP partnership,” said Al Lalani, Co-Founder & Chief Strategist, Annex Cloud. “The greatest opportunity to build brand preference and increase engagement by delivering individualized experiences across touchpoints is now. Our solution provides brands with the rich data management capabilities necessary to treat their customers as unique individuals instead of simply part of a segment. It takes personalization to a heightened, more individualized level of customer intimacy that drives growth.”

Individualization Is on the Rise

With the average consumer being exposed to hundreds of marketing messages each day, marketers face the constant battle of getting consumers to engage and bond with their brands. According to an Accenture consumer survey, 80 percent of consumers will either ignore traditional messages or block them altogether. Today organizations are having to prioritize the delivery of content that is unique and meaningful to each consumer on a one-to-one basis. Organizations that lead with data are successfully retaining customers.

Brands can obtain firsthand leading-edge loyalty insights from Forrester VP and Principal Analyst, Brendan Witcher, in Annex Cloud’s recently launched White Paper: Loyalty—Your Secret Weapon to Deliver Individualized Experiences. The paper takes a deep look into why leading with data is the key to deliver value-based experiences that build lasting emotional bonds.

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