Kustomer, the modern customer experience CRM, announces its integration with Instagram Messaging. Brands can now engage with followers, connect influencer-driven conversations to company experts, and resolve issues quickly, allowing businesses to take advantage of rapid growth in social communications and commerce.

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Exceptional Customer Service

Kustomer’s CRM is the first true omnichannel customer service platform, purpose-built for brands that want to deliver hyper-personalized customer experiences at scale. By unifying customer conversations across multiple channels in a single-screen view, agents get unprecedented visibility and insights about their customers, enabling them to deliver the exceptional service experiences that consumers demand.

With the integration, brands can now:

• Respond to direct messages, @mentions, and Stories from the Kustomer platform, eliminating the need for toggling between tabs or devices.
• View messaging on Instagram in a single timeline view, along with other customer interactions and conversations across multiple channels and platforms.
• Leverage intelligent routing, automation and artificial intelligence (AI) to seamlessly keep up with demand and cost-effectively scale.
• Track KPIs and manage service level agreements (SLAs) for Instagram conversations.

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Enhancing Social Commerce

“With more than a billion active users worldwide, a thriving influencer community, and the ability to instantly engage with consumers, Instagram has become one of the fastest-growing channels for social commerce and customer service. In this time of rapid e-commerce acceleration, providing fast, personalized engagements with followers, influencers, and customers has taken on a new urgency. It presents a real opportunity for companies to significantly boost revenue and cement stronger relationships,” said Brad Birnbaum, founder and CEO of Kustomer. “We are honored to be one of the premier CRM partners to deliver seamless messaging integration on Instagram, enabling direct-to-consumer businesses and digital disruptors to connect with buyers, assist customers and deliver an extraordinary customer experience.”

“In the past, our agents had to respond to customer DMs, stories or tags directly within the Instagram app, which wasn’t scalable and didn’t allow us to track KPIs,” said Wellington José of Amaro, a leading Brazilian direct-to-consumer fashion brand. “Now that the Kustomer customer experience CRM platform is integrated with Instagram Messenger, we can efficiently manage that channel in the same seamless way Kustomer allows us to manage our other channels.”

“We are delighted that Kustomer is launching its Kustomer CRM platform on Messenger. Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale.”

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