SeatGeek Is Already Rolling Out Project Admission’s New Group Sales Tools For Their Primary Ticketing Partners To Drive More Revenue

SeatGeek, the innovative ticketing platform, today announced a partnership integration with Project Admission to drive group sales and open up new revenue-generating distribution channels for rights holders. SeatGeek’s primary ticketing partner, the New Orleans Pelicans, is the first team to leverage the new group sales tools. Through the partnership, SeatGeek will integrate Project Admission’s software directly into SeatGeek’s primary ticketing platform to deliver a cutting-edge suite of group sales tools for rights holders. Whether traditional group sales, customized digital storefronts, or bulk distribution tools, this new integration provides unparalleled group sales functionality for teams, venues, and artists.

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“A common question we get from rights holders is how we can help them increase their group sales revenue,” said SeatGeek Co-Founder Russ D’Souza. “The integration with Project Admission will be a game-changer for teams looking for easier and more efficient group sales management.”

According to reports and industry insiders, approximately 40% of tickets go unsold in the U.S. which equates to nearly 2 billion dollars in missed revenue opportunity. Group sales are an important part of any professional team’s ticket inventory and having a robust platform to sell or distribute those tickets helps fill a critical need for operational efficiencies and sales optimization.

“It’s been a great experience partnering and integrating with SeatGeek,” said Project Admission CEO and co-founder Stephen Glicken. “Russ and his team have made us feel like true partners and we’re excited to bring our distribution and group sales tools to their growing roster of world-class clients. We look forward to helping SeatGeek and their clients get fans back in seats.”

The New Orleans Pelicans kicked off a growing number of SeatGeek clients that have elected to leverage SeatGeek’s new suite of group sales tools including Chicago Red Stars (NWSL), Louisville City FC (USL), and Racing FC (NWSL). SeatGeek is also currently in contract with a number of other teams across the NBA, NFL, and MLS who will launch their integrations later this year.

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