CustomerGauge Releases Enhancement to Industry-Leading Native Salesforce Integration

Latest functionality enables B2B companies the ability to push and pull data from multiple objects in Salesforce with rules and filters

CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced the latest application enhancement to its native integration with Salesforce, the global leader of CRM. This advancement is designed to assist global enterprises with complex organizational structures, customer journeys or multiple Salesforce feeder systems to have greater control over the feedback data that is pushed back to their Salesforce systems.

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In July 2019, CustomerGauge launched its breakthrough two-way native integration for Salesforce that provided an easy to use interface for Salesforce administrators to write queries in Salesforce Object Query Language (SOQL) to pull and push data to CustomerGauge. This new advancement expands that capability with a powerful multi-object push-pull filter option that comes with an easy to use interface in CustomerGauge for Salesforce administrators to write push back queries.

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Salesforce administrators now have the power to:

-Setup multi-object data flows per touchpoint or customer journey.
-Be in control of the data that is pushed back to Salesforce and when, push back all feedback data, push back only certain segments of feedback data etc.
-Create object-level rules to trigger workflows in Salesforce based on feedback data pushed back.
-Ensure that the data is pushed back to the correct Salesforce system from CustomerGauge in the case of multiple Salesforce feeder systems to one CustomerGauge system.
-Tweak/Change the data flow process as the organization evolves.

“While our previous Salesforce integration was already powerful, our customers really pushed us to take the next step in our integration journey with the most popular CRM in the world,” says David Barber, Director of Customer Success at CustomerGauge. “Salesforce systems can vary widely from customer to customer and even between markets. Now with CustomerGauge’s new multi-object and multi-filter two-way integration, their data flow can cover every customer journey use case.”

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