Dynata, a global leader in first-party data and data services, announces the appointment of Pattie Qing Pan as Executive Vice President, Marketing. Pan has an extensive background in brand strategy and activation, demand generation, global communications, and public relations. In this role, she will lead Dynata’s marketing strategy as it continues to leverage its first-party data solutions across the entire marketing services continuum.

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Prior to Dynata, Pattie was Vice President, Global Marketing at Mastercard where she supported the company’s key growth initiatives driving end-to-end lifecycle marketing, from strategy and value proposition, to execution of integrated content marketing campaigns. Prior to Mastercard, Pattie’s experiences span from Fortune 500 technology companies and financial services to technology startups. She has held numerous marketing positions with Tyco, Honeywell, The Dow Chemical Company, and 3M.

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Gary S. Laben, CEO, Dynata, commented, “Pattie is an accomplished marketer with a proven track record of building global brands through data-driven marketing, making her a natural addition to our leadership team. As Dynata continues to advance its position as the world’s leading provider of permissioned, first-party data, Pattie’s experience and creativity will build on that progress as we begin our next phase of growth.”

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