The Acquisition Means Medallia Will Address the Full Spectrum of B2C and B2B Customer Experience Management

Medallia, Inc., the global leader in customer experience management, announced its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia’s leadership in B2B customer experience management.

Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on renewals, product adoption and usage, subscriptions, billing, and more.  The combination will also provide clients intelligence on where to focus and how to improve the B2B customer journey and the ability to manage the entire lifecycle of business customers. Both companies use deep artificial intelligence, machine learning and predictive analytics to understand the risks and opportunities for every customer and to uncover issues and obstacles in the overall customer journey.

Marketing Technology News: Splunk Expands Data Access with Splunk Connected Experiences and Splunk Business Flow

“In today’s economy, customers’ loyalty must be earned every day. It has been our vision to transform the way B2B companies approach customer experience management, and the acquisition of Strikedeck, a leading SaaS platform for CS management, will bring visibility into customer health and the tools to manage the customer relationship,” commented Krish Mantripragada, Chief Product Officer of Medallia. “The combination of Medallia and Strikedeck will help companies deepen relationships and drive loyalty with their business customers more than ever.”

Marketing Technology News: Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

“Strikedeck has been helping businesses reduce churn, drive loyalty and maximize revenue through its leading customer success solution. We believe the combination of the two companies will accelerate the pace of innovation in the B2B sector,” said Shreesha Ramdas, Founder and CEO of Strikedeck. “Medallia enables companies to act upon experience data and insights in a powerful way, driving impact on business results.”

Marketing Technology News: Splunk Expands Data Access with Splunk Connected Experiences and Splunk Business Flow