96% of businesses are waiting on outstanding payments for 10+ days

96% of businesses have had outstanding payments for 10+ days over the last year, according to a new Forrester Consulting study¹ commissioned by GoCardless, a leading fintech for recurring payments. The study, ‘Rethink Your Payment Strategy To Save Your Customers And Bottom Line’, examines how companies can use recurring payments² solutions to boost their payments strategy, shorten DSO (Days Sales Outstanding), and protect their bottom line.

Forrester surveyed 700 payment decision-makers in organisations that serve a mix of businesses and consumers, or business customers only. The results highlight the extent to which lengthy DSOs and failed payments can impact customer churn and bad debt.

Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For Unified Communications As A Service

The study found that having a high DSO is a key operational challenge for many businesses. While only 4% of businesses have a DSO of less than 10 days, the research shows four out of five businesses have wait times of 20-30 days to receive payments. In addition to this, almost half (47%) of businesses say that the time taken to collect their accounts receivables has increased in the last 12 months – this demonstrates the struggle for many businesses to get paid in the current challenging environment of COVID-19.

Another key finding is that failed payments continue to impact customer churn. In the UK, on average, failed payments result in churn 11%-15% of the time. A Forrester Consulting study found that 50% of firms experienced payment failures for 7% or more of their payments in the last 12 months, and two in three businesses surveyed are seeing failed payments turn into churn more than 10% of the time. This can negatively impact customer relationships, with over half (54%) of decision-makers surveyed saying that payment failures lead to an increase in customer dissatisfaction.

Payment failures are also costly and labour-intensive for businesses to collect, with the average B2B business spending 16%-20% of the payment value to recover it. Half (51%) of the businesses surveyed said that failed payments led to an increased cost of recovery, while 45% of businesses say that payment failures turn into bad debt.

Marketing Technology News: Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Hiroki Takeuchi, CEO, GoCardless said: “Forrester consulting findings demonstrate exactly why payments are high leverage. There are clear connections between failed payments and negative business impacts such as bad debt, churn and customer dissatisfaction. In this environment in particular, firms recognise the importance of recurring payment solutions that optimise their payment strategy and prevent failure, to avoid increased costs and damaging customer relationships. That’s why we developed Success+, which helps businesses efficiently recover an average of 76% of failed payments.”

Further findings include:

• 86% of enterprise companies have more than 20 full-time employees to handle recurring payments, primarily relying on CRM, billing, and accounting systems
• 59% of businesses say that higher churn rates result in increased chargeback rates, whilst 57% of businesses say that higher churn rates result in an increase in customer service contact
• On average, B2B businesses spend 16%-20% of the payment value to recover the payment. If a business has $100m in annual revenue, with a 7% payment failure rate, and it costs 16% of that value to attempt to recover, that’s >$1m.

Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience