The new ebook houses expert advice from industry leaders that will help event marketers to better plan and execute their before-event activities.

Zuddl, the unified SaaS platform for managing events and webinars, has published a new ebook titled ‘The Guide To Before-Event Marketing: Basics, Best Practices & Blunders’.

Written for B2B event marketing professionals, the playbook provides an analysis of the challenges currently faced by practitioners —and is packed with insights from experts, best practices, and new strategies to help marketers drive better results from their events, from registration to revenue.

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With ‘The Guide To Before-Event Marketing’, marketers will be equipped with a step-by-step process and structured framework to stay ahead of the curve

Marketers will find guidance on all critical activities that are part of the event planning process including how to determine the ideal format for your next event, calculate your event budget, put together an agenda, source the right event speakers, and build an effective promotion plan.

The ebook comes with free downloadable templates and easy-to-navigate timelines throughout the event planning process.

Talking about the playbook, Bharath Varma, CEO & co-founder of Zuddl said “Navigating this new and ever-changing events landscape can be daunting. With ‘The Guide To Before-Event Marketing’, marketers will be equipped with a step-by-step process and structured framework to stay ahead of the curve, and achieve greater customer satisfaction and revenue growth from their events.”

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