ChangeCX Partners with eSSENTIAL Accessibility

ChangeCX Partners with eSSENTIAL Accessibility to Design and Deliver Accessible, ADA Compliant Omnichannel Digital Experiences

PRNewswire

June 6, 2022

ChangeCX, a full-service omnichannel firm specializing in innovative solutions for retailers and brand manufacturers, announced today a strategic partnership with eSSENTIAL Accessibility (eA), the leading Accessibility-as-a-Service digital accessibility platform. With this partnership, ChangeCX will provide its customers accessible and inclusive digital experiences across all channels, leveraging the capabilities of eA’s all-in-one digital accessibility platform and its team of technical and legal experts.

“The most successful retailers today—and beyond—will be the ones who prioritize an inclusive customer experience, and our partnership with eSSENTIAL Accessibility is another example of this commitment,” said Austin Lowry Chief Strategy Officer ChangeCX. “eA’s solution equips us to work accessibility earlier into our design process, delivering to our clients a more cohesive customer experience, enhancing their SEO, and ensuring their digital content reaches the largest possible audience.”

Marketing Technology News: Portada And Comscore Publish Their Report “E-commerce Marketing In Latin America: Data And Lessons…

One billion people worldwide live with a disability, which is approximately 15 percent of the global population. If a digital experience is not created to accommodate users with disabilities, they may experience a barrier that prevents them from engaging with a site as intended. Prioritizing digital accessibility removes these barriers, creating a more enjoyable experience for every user. It also reduces the risk of an ADA-related digital accessibility lawsuit.

“We’re proud to partner with ChangeCX and support a shared commitment to deliver accessible digital experiences across every online channel,” said Spiro Papathanasakis, Co-Founder & CSO at eSSENTIAL Accessibility. “Our work together will help ChangeCX transform the digital solutions they create for their clients, better supporting the customers they serve.”

Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.