Co-authors Mark Petruzzi and Paul Melchiorrie share lessons from careers in enterprise SaaS sales

Anyone responsible for growth in a B2B focused selling company can benefit from reading Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Software Sales. Co-authors and enterprise technology sales leaders Mark Petruzzi and Paul Melchiorrie share lessons from their extensive sales and business experience, combined with wisdom from the friends they made along the way. Those colleagues are some of the most successful and respected technology leaders on the planet, from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. The Kindle and paperback version of the book launches on Amazon October 22, 2020.

Mark Petruzzi, an innovator in enterprise and cloud software services sales, channel/alliances strategy, and M&A advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling.

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“Paul and I both came from modest means as first-generation college graduates and forged unique and successful paths in sales leadership. We wanted to write the playbook we wish we’d had access to 25 years ago, and impart lessons learned on the next generation of salespeople and sales leaders,” said co-author Mark Petruzzi.

“We’ve been on every side of enterprise software sales and have learned what sets top performers apart. This book delves into the empathy, resilience, and creativity it takes to succeed in sales today,” said co-author Paul Melchiorre.

In Selling the Cloud, the pair share the key methods they developed, applied and refined to become enterprise cloud software sales leaders. These concepts have been built within the enterprise cloud software ecosystem, but they are a solid reference for anyone involved in any form of complex B2B sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership.

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“If you are looking for a book that will help even the most successful sales leaders up their game as well as young sales reps learn the basics, Selling the Cloud hits the mark. Mark and Paul bring their extensive and artful sales and business execution experience combined with wisdom from the friends they grew up with in this special industry. Those friends just happen to be some of the most successful and respected technology leaders on the planet.” ~ Jim Steele, President, Global Key Accounts at Salesforce.

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