New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind

BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising.

Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

• Combines BoomTown’s CRM technology with RealContact’s texting capabilities and a new calling service
• Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds
• Enables agents to work with transaction-ready leads; leads are engaged and nurtured for up to one year from registration
• Clients can customize scripts, monitor conversations and jump in at any time.

Marketing Technology News: Crowe Named to Microsoft Dynamics Inner Circle

“In just 90 days, we’ve already seen 170% ROI,” said Joe Garafolo of Waterfront Realty Group. “Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents.”

BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

• Build advertising campaigns through channels, such as Instagram and Facebook, to highlight active listings, promote open houses and showcase successfully sold properties
• Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in
• Prove value to seller clients by showing how many prospects have viewed a listing

Marketing Technology News: Replicant Launches with $7 Million in New Funding and Adds Veteran CEO

“Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts,” said Grier Allen, CEO and President of BoomTown. “Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we’re excited to support our clients’ growth with these powerful new solutions.”

Marketing Technology News: Box Named a Leader in SaaS Cloud Content Platforms Report by Independent Research Firm