CallSource, the leader in call management and digital attribution, and VinSolutions, a leading automotive CRM, are excited to announce their enhanced integration to help dealers better understand their phone leads, streamline their processes, and provide more powerful analytics and reporting.

With this new integration dealers can view the marketing source of the phone call providing the dealer context about the call and allowing them to prioritize which calls to answer first. “Phone calls are a valuable source of leads coming into a dealership and dealers have asked for an easier way to monitor these calls — this integration was the perfect time to help make that happen,” says Chase Abbott, VP of Sales at VinSolutions. “Not only has the classification changed but dealers can now see their CallSource reporting inside their Connect CRM.”

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“The enhanced integration has been a priority for CallSource for a while now,” states Pogo Parr, President of Automotive at CallSource. “Our mission is to help automotive brands and dealers improve performance on the phone, and we know the only leads that matter are those inside a dealer’s CRM. This deep integration will help dealers set more appointments and ultimately drive more sales to their business. We win when our clients win. We are really excited to see this partnership come together.”

CallSource’s inbound and outbound call tracking and analytics, missed opportunity notifications, result scoring, as well as enhanced reporting inside Connect CRM will drastically improve dealers’ internal workflow by reducing multiple dashboards. Easy-to-use additions such as click-to-call, email notifications, and more will enable dealerships to improve their call-to-appointment ratio and increase their ROI while making it easier on employees.

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“CallSource and VinSolutions have been great partners for years, and we are so happy to finally have even more amazing features available now for clients to use to help increase their sales and have better procedures for improving their phone calls,” says Kelley Koliopulos, Director of Retail Sales in Automotive at CallSource.

CallSource and VinSolutions are excited about this upgraded integration and are continuously working on making the best possible solutions to enable dealers to perform their best on the phone and increase their sales. Customers interested in upgrading the CallSource integration with VinSolutions should contact their CallSource rep for detailed instructions.

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