KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM

KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship management (CRM) platform, transforming anonymous web visitors into actionable opportunities for B2B sales teams.

Key Features include:

• Real-time account identification and automatic push to CRM
• Seamless integration into the following CRM platforms: Salesforce, Hubspot, Microsoft Dynamics, Zoho, SugarCRM, and ConnectWise
• Multiple lead scoring criteria to match ICP (Ideal Customer Profile) models, including location and industry
• Detailed intent visibility of accounts in-market to purchase before self-identifying on the website

“CRM SmartSync integrates with a sales team’s daily workflow to identify intent signals based on lead scoring. We make it easy for B2B marketers and sales teams to automate the process of analyzing and managing highly engaged accounts, increasing productivity and allowing sales to focus on interested audiences earlier in their buying cycle,” Tina Bean,  Co-Founder and Vice President, Strategic Business Development, KickFire said.

KickFire LIVE Leads enables companies to tap into their website’s invisible pipeline by identifying anonymous web visitors showing real-time buying intent for their products and services. Companies using both KickFire and an integrated CRM platform in their sales technology stack can leverage KickFire’s company firmographic data to increase productivity within their sales departments.

“Lead scoring at the marketing automation level, which uses cookies, is limited to 2-6% of website visitors being identified. KickFire’s technology does not rely on cookie data, which enables our users to see 10X increase in account identification, creating opportunities to personalize or target upon first visit – proving you don’t need cookies to feed your CRM,” said Bean.

Through its proprietary TWIN Caching technology and company firmographic data, KickFire provides the highest quality business intelligence throughout its entire suite of solutions, including KickFire API, LIVE Leads and Prospector, to power account-based marketing, content personalization, predictive, intent, B2B ad-targeting, and much more.