Makeup Geek Partners with Bamboo Commerce for Omni-Channel Cloud Platform

Makeup Geek, one of Inc. 500’s fastest growing companies in the United States, has selected Bamboo Commerce to manage its Omni-channel and operations. Makeup Geek has experienced exponential growth, resulting in appearances on the prestigious Inc. 500 list for three consecutive years. Marlena Stell, Makeup Geek’s founder, CEO and YouTube sensation, started her makeup empire with how-to videos and a personal line of Makeup Geek cosmetics that continues to lead the industry. The company has expanded its online offering with global sales and distribution as well as a wholesale market and pop-up stores in New York, Los Angeles, and other major cities.

Managing the order process, inventory and customers, as well as fulfillment and distribution across expanding consumer channels, have been key objectives to managing Makeup Geek’s expansion.

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“We’re retooling our operations to provide customers with a world-class experience. Our ability to service and support our shoppers, fans, and vendors, starts with our process and systems. The implementation of Bamboo Commerce provides us with a foundation for operations and a seamless set of integrations. It also opened up our options to evaluate, update and implement new third-party technologies based on the ease, speed and cost of new integrations. What previously took months to implement we can now do in days or weeks. We need that speed and agility in our marketplace to continue to grow,” Stell said.

“We are excited to announce that Makeup Geek selected Bamboo Commerce as its Omni-channel platform. Bamboo will play a significant role going forward due to the expansion of their online business and scaled operations. Our cloud platform will support day-to-day operations for inventory, orders and customer management as well as fulfillment, distribution and key reporting. We were also able to migrate eight years of inventory, orders and customer data in a little more than a month. We did this while integrating to a new e-commerce platform, which saved Makeup Geek months of technical time and effort. We look forward to their continued growth and expansion with Bamboo Commerce,” said Scott Robertson, Bamboo Commerce CEO and co-founder.

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