Nimble Delivers Contact Unification, Automated Data Enrichment for Microsoft Dynamics 365 Business Central Partners and Customers

Nimble — the Simple, Smart CRM for Office 365 — announced two-way contact data synchronization and automated data enrichment for Microsoft Dynamics 365 Business Central, Office 365, and other business data sources. A fast-growing network of CSPs worldwide are reselling Nimble as both a simple CRM for Business Central and an onramp to more sophisticated systems.

Nimble Anncs Team Relationship Management, Contact Unification & Data Enrichment for Office 365 & #Dynamics365 Business Central #MSPartner

“It’s hard to truly understand your customers, partners, and suppliers when your CRM is broken, and critical relationship data and conversations are siloed in Business Central, Office 365, and other front- and back-office systems across the organization,” said Nimble CEO Jon Ferrara. “Microsoft users love using Nimble because our automated, instantaneous insights enable workgroups to become smarter about managing relationships across front- and back-end systems wherever they’re working.”

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A company-wide relationship management platform for Business Central customers

Nimble and PieSync provide a complete view of every business relationship within the company, gathering contact data from Business Central, Office 365, and any number of siloed data sources into a single system. AI and automation build, enrich, update, and sync customer records, freeing users from spending endless amounts of time manually keying in or migrating data. Ease of use and universal accessibility help drive an average 80% Nimble user adoption rate, according to verified user reviews on G2 Crowd.

“Nimble powered business data, combined with Dynamics Business Central business management capabilities, is a huge step forward for smart businesses that want to use their data as a competitive advantage,” said Eamon Moore, CEO and co-founder of Hikari Data Solutions.

A recent winner of Microsoft’s CSP Partner of the Year Award, Eamon describes three primary use cases for Business Central customers using Nimble and its embedded PieSync integration:

• Unlocking company and relationship data, as well as standard and custom fields from Business Central, allows sales and business development teams to follow up on key information or potential opportunities uncovered by the finance group and other back-office staff members.
• Providing in-app access to a unified database of relationship data gathered from multiple systems, including Office 365 and more than 170 SaaS business apps. Access to unified knowledge saves time and eliminates the errors commonly associated with maintaining “multiple versions of the truth.”
• Enriched, 360-degree views of every Business Central relationship helps team members cultivate strategic, loyal relationships with key stakeholders within their day-to-day workflows.

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“This 2-way synchronization not only saves time, but it also enriches the contacts’ profiles with the information both tools gather,” said Mattias Putman, Founder & CTO of PieSync. “We built a solution that enables users to visualize certain financial details of their customers within Nimble. At the same time, the social insights gathered by the CRM are automatically available in Business Central.”

Nimble can either serve as a customer’s simple CRM for Office 365, an integrated front/back-office solution, or a company-wide clearinghouse of relationship data across multiple cloud-based applications.

“Some of our clients that aren’t ready for Dynamics 365 for Sales use Nimble as a simple-but-powerful contact relationship manager,” said David Gersten, practice manager, Dynamic Consulting, LLC. “Having easy visibility to company and contact information, without having to duplicate entries manually between applications, will improve sales and vendor relationships for SMB customers using both of these offerings.”

“While Microsoft Dynamics 365 for Sales is ideally suited for businesses that want an enterprise-class business management solution, we recommend Nimble for small teams that want an end-to-end solution with Microsoft Dynamics 365 Business Central for its back office, said Rosalyn Arntzen, President and CEO of Amaxra. “As customer needs evolve, Nimble integrates with Microsoft Dynamics 365 for Sales, enabling employees to access complete records for every contact, within appropriate workflows and everywhere they engage customers online.”

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