Pipeliner, the leading CRM provider known for its dynamic and visual platform announced a new partnership and native integration with Act-On Software, the leading Adaptive Marketing provider that drives personalized and purposeful multi-channel marketing.

The native integration between Pipeliner CRM and Act-On’s marketing automation platform enables businesses to align sales and marketing, ensure better lead quality and seamless adapt to the buyer’s journey from prospect to customer. Sales and marketing teams will now be better equipped to execute and achieve their business objectives by syncing all data, configuring flexible workflows, and receiving hands-on support for maximum success.

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“We are delighted to have this native integration with Act-On, which is a huge benefit to our current and future mutual customers,” said Nikolaus Kimla, CEO of Pipeliner. “Being able to bring sales force automation and marketing automation together in such an elegant way is a win-win for both sets of users.”

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“Seamless integrations are essential for companies’ technology stacks, so we strive for every one of our customers to have that flawless synthesis between two of their most important revenue-generating platforms — marketing automation and CRM,” said Kate Johnson, CEO of Act-On. “Which is why we’re thrilled to extend this native integration to our Pipeliner CRM customers, especially with our aligned vertical industry audiences.”

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