Prodapt, a leading consulting & managed services provider to the digital service provider (DSP) industry, announced that Smita Katariya has been appointed as the head of Salesforce Practice. In this role, Smita will be responsible for executing Prodapt’s vision for Salesforce driven digital transformation programs and develop specific solutions pertaining to the DSP Industry, to accelerate such journeys.

Before joining Prodapt, Smita was Senior Director – CPQ & Billing at Salesforce, where she played multiple roles in professional services and customer success, before moving into the product group. She was also instrumental in building the CRM modernization, sales & service cloud practices and worked with major client accounts in various capacities.

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“We’re extremely happy to have Smita – she has a proven track record in creating a strategic vision for Salesforce customers and delivering transformation programs across CRM, catalog/order Management, ERP, BI and other enterprise systems,” said Jagannathan N, Senior Vice President – Strategic Business Development, Prodapt. “Smita’s entrepreneurial style, deep industry knowledge and her client-success focused solution delivery will be valued by our customers and catapult Prodapt as the preferred Salesforce partner to the world’s leading DSPs.”

“It is my great pleasure to join Prodapt to build the Salesforce practice globally. I’m looking forward to continuing the culture of trust, innovation and customer success resulting in growth for all our customers and Prodapt!” said Smita Katariya, Vice President & Head of Salesforce Practice, Prodapt.

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With over 20+ years of experience, her expertise spans across building high performing teams and delivering multimillion-dollar transformation programs for major enterprises worldwide. Amongst her many accomplishments, she played a critical role in building practices within the professional services group at Salesforce. She is also the recipient of the prestigious CSG Leadership award during her tenure at CSG group.

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