ProProfs acquisitions include Qualaroo (2020), BIGContacts (2020), Project Bubble (2016), HelpIQ (2015), and Live2Support (2015). Picreel fits nicely into the ProProfs suite of customer software tools, which include customer insights, customer experience management, and customer acquisition.

“Picreel is a powerful yet simple conversion software,” said Sameer Bhatia, CEO of ProProfs. “Companies put a lot of work into driving traffic to their websites. Between creating great landing pages, performing SEO and channel optimization, and running ad campaigns, driving traffic gets expensive, fast. With Picreel they will convert more visitors before they leave and see an immediate ROI.”

Picreel was founded in 2013 by Alex Bashinsky, who understood that conversions are the lifeblood of any online business. He set out to develop the best conversion rate optimization (CRO) strategies and leverage existing traffic and turn it into conversions. His dedication to conversion optimization turned Picreel into best-in-class, award-winning software. Picreel was acquired by Growth Stack Inc (formerly Webfolio Management), a private equity management firm based in Reno, Nevada, in 2016. ProProfs is proud to give it a “forever home” as part of the ProProfs family of customer experience software.

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