SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM’s vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry.

Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft, synchronizing emails, contacts and calendars to provide a 360-degree view of customers and communication with prospects.

The acquisition represents further progress for SugarCRM in its mission to develop an intuitive, collaborative tool that provides high quality actionable insights and recommendations based purely on the real time analysis of communications and information. It follows SugarCRM’s launch of Hint Insights last month, a tool that pushes proactive relevant signals and alerts to users via multiple channels to enable better decision-making.

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The acquisition represents a strong signal in the SugarCRM growth story. Last week the business appointed Craig Charlton as its new CEO to lead its next stage of growth through a strategy of acquisition, an expanded product portfolio and organic growth.

Charlton commented: “This acquisition represents a significant tech step forward as we look to further integrate business productivity suites and CRM, two of the biggest communication data sources for businesses.

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“Not only will it improve the quality of insight by ensuring that CRM is at the center of data and conversation, it also makes Sugar even more convenient and user-friendly for our customers. Looking forward, we’re excited about the prospect of integrating Collabspot into our core tools and future AI and predictive offerings.

“The acquisition makes great sense for the business and for our users, who told us that they wanted a product like this to be part of our core offering. By maintaining our focus on innovation and listening to our customers’ needs we’ll continue to provide a market-leading CRM experience and grow by adding real value to the many businesses we support around the world.”

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