3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business.

Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy.

The 3radical Voco audience engagement platform will enable Blueberry Wave to provide a wide range of new and engaging interactive digital experiences for brands and their consumers, built using the latest motivational and game science mechanics. These experiences encourage consumers to share their data, preferences, and further information based on transparent, mutually beneficial value exchanges.

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“Our brand clients recognise that data is at the heart of their ability to serve their customers and now, more than ever, we need to be looking at new and engaging ways to earn directly provided data through engaging brand experiences for consumers. 3radical’s Voco platform gives us the opportunity to orchestrate incredibly compelling experiences for our clients that build trust, provide a value exchange to the consumer and earn data” said Neil Evans, CEO, Blueberry Wave, an HH Global company “In 3radical we have found a team and technology at the forefront of enabling brands to earn their own data and which offer the combination of experience, capability and scale in a simple, yet comprehensive way. As we continue to increase our digital marketing services offerings, we are confident, 3radical’s Voco audience engagement platform will extend the value we bring to our clients.”

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Michael D. Fisher, CEO at 3radical, added: “Ethical data capture, collection, and utilization is at the forefront of many brands’ data strategies. The partnership between 3radical and Blueberry Wave addresses the needs of an ever-changing consumer climate by bringing together best-in-class marketing engagement services and technology to deliver powerful and connected experiences with the earning of their customers’ data serving as that foundation.”

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