Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships’ consumer experience offerings.

The automotive retail industry’s leading Customer Data and Experience Platform (CDXP) is announcing its rebranding today, changing its name to Fullpath from AutoLeadStar. The company’s new branding identity fully represents its offerings, which provide dealers a robust path to connect with consumers.

Fullpath’s comprehensive platform for automotive dealers spans from initial lead interest to sale-closing, boosted by AI-powered digital advertising, website optimization, and data connectivity. The news comes only months after raising $40 million to transform how cars are sold in the automotive industry.

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Fullpath does much more than just generate leads, it unlocks data that enables dealers to provide a personalized dealership experience that creates customers for life in service and sales. With state-of-the-art AI and machine learning technology that orchestrates a dealership’s data strategy while keeping the dealer in the driver’s seat, Fullpath optimizes every part of the sales and marketing process. Partnered with leading OEMs and 150 top dealerships, Fullpath enables their forward-thinking clientele of dealers to improve the lifetime value of customers.

“We are dedicated to engineering customer relationships that are built to last. Our new branding and name symbolize the shift we’ve undergone from a lead-focused platform to a comprehensive end-to-end solution, improving all aspects of customer experience.” Says CEO and Co-founder, Aharon Horwitz of Fullpath. “With the rise in demand for customer data platforms in the industry, this rebranding provides a clear direction and represents our aims to become the CDP of choice as we continue to improve experiences for customers and dealerships alike.”

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