Quadrant Knowledge Solutions announced that it has named Brierley, a globally recognized leader in loyalty technology, strategy and execution, as the 2020 technology leader in the SPARK Matrix analysis of the global customer loyalty solutions market.

Quadrant Knowledge Solutions SPARK Matrix evaluation examined Brierley and twelve other vendors by evaluating the companies product portfolios, technology strategies, market presence, and customer value proposition. Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of key market participants and a visual representation of their positioning, along with strategic insights on how each vendor participant ranks related to its competitors along several axis representing a range of performance parameters coinciding with technology excellence and customer impact.

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The Quadrant SPARK Matrix evaluation examined Brierley and twelve other vendors’ performance in the categories of technology excellence and customer impact.

According to Quadrant Knowledge Solutions’ “Market Outlook: Customer Loyalty Solutions, 2020-2025, Worldwide”, the loyalty technology and solutions are evolving with enhanced focus on improving personalized customer experience. Global customer loyalty solutions vendors are making significant investments to add functionalities for personalized marketing and communication, personalized recommendation, gamification and customer experience tools, customer analytics and artificial intelligence, and integration with best-of-breed marketing, commerce, and customer experience tools.

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“Brierley, with its robust LoyaltyOnDemand platform and end-to-end loyalty service capabilities, has secured strong ratings across the parameters of technology excellence and customer impact, and has been positioned as the technology leader,” said Sachin Birajdar, Analyst, Quadrant Knowledge Solutions. “Brierley’s comprehensive industry experience, robust technology platform, and loyalty service capabilities offer strong customer ownership experience, enabling brands to provide superior customer experience, build brand loyalty, and improve profitability.”

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