Qualtrics, the leader in customer experience and creator of the experience management category, announced that Cloudflare, a security, performance, and reliability company, has selected Qualtrics BrandXM.

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“To build a brand that inspires trust from customers, you have to keep a constant pulse on perceptions and expectations,” said Brian Stucki, EVP and GM of CustomerXM and BrandXM, Qualtrics. “By leveraging Qualtrics, organizations can capture, understand, and act on real-time feedback from every touchpoint across any marketing or brand campaign.”

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BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise.

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