Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

By PRNewswire On Oct 2, 2018

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria

Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.

The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria.

“The first investment a marketing leader should make is in their data,” according to Josh Mueller, Global Head of Marketing for Dun & Bradstreet. “Having a solid data foundation that is also connected across departments is critical for the modern marketing organization to optimize performance.”

The report examines a variety of data parameters and states that “Dun & Bradstreet is a dominant provider of firmographic company data, which its ubiquitous D-U-N-S Number (for establishing a business credit profile) — a de facto requirement for global commerce — epitomizes. Dun & Bradstreet leverages the D-U-N-S Number as a unique identifier throughout its offerings for marketing, sales, and data management use cases; many B2B companies share this practice. The company’s offerings for sales use cases demonstrated a slick UI and strong alerting capabilities. Its marketing solutions offer strong look-alike account modeling capabilities, including a compelling visualization of the geographic distribution of target accounts for territory planning. Customer references praised the quality of reporting for account planning and a recent platform upgrade for improving user experience.”

“The uses for data in the B2B marketing arena are expanding rapidly and at Dun & Bradstreet we have a deep and broadening portfolio to help B2B marketers meet those needs,” said Michael Bird, EVP & GM, Sales & Marketing Solutions at Dun & Bradstreet. “The findings of this report reflect, in our opinion, the emphasis we have put on designing solutions to help our customers use data intelligently to maximize their business performance.”