Bounteous and EnterWorks Combine Strengths Across Data and Experience Management in Enabling Brands, Retailers, and Restaurants to Personalize Consumer Engagement

EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, and Bounteous, a provider of big-picture digital solutions, announced a content and commerce partnership to deliver holistic digitally powered foundations for consumer-facing companies. EnterWorks brings its superior technology platform, EnterWorks Enable™, an advanced evolution of MDM known as Multi-Domain Experience Management (MxM), comprising converged MDM, PIM, DAM and portal technologies, to the partnership. Bounteous, meanwhile, brings a collaborative, cross-disciplinary model for digital commerce that enables their clients to create rich, relevant customer experiences that drive results.

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“All commerce companies know that compelling experiences for their customers are based on converging data and digital assets in a personalized manner at the right time in a consumer’s journey. This is especially the case when it comes to larger, global brands which have to navigate differing expectations of digitally empowered local consumers,” said Jean Bordelon, Director of Data Management at Bounteous. “EnterWorks brings the rigor of essential back office technologies together with experience management capabilities to help us create a powerful, demand-side offering.”

Focused on creating complete digital solutions, Bounteous is not only able to leverage their data management skill set and experience to implement EnterWorks MxM but can also work across departments to ensure that the solution is optimized across all digital platforms. Working together, EnterWorks and Bounteous provide companies with the digital tools and services to execute personalized, differentiated engagement with their customers.

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“We partnered with Bounteous because of their collaborative approach in implementing core product information technologies and experience management enablers, such as our MxM platform,” said Rick Chavie, General Manager at EnterWorks. “Their strengths in digital strategy and analytics are complementary to our technology strengths, especially in leveraging the power of MxM to create the best Experience Lifecycle Management results in the industry.”

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