Faye, a global leader in software strategy, deployment, integrations, and ongoing management for mid-market and enterprise organizations, today announced its acquisition of the CRM and CX practice of Mastersolve, Inc. Mastersolve is a leading provider of SugarCRM, Zendesk, and Salesforce.com solutions with offices across North America. The acquisition enhances Faye’s presence in the Sugar, Zendesk, and Salesforce ecosystems and also expands its geographic foothold in the Midwest and Canada. Mastersolve clients and CRM and CX teams will all be merged into Faye.

Marketing Technology News: Data Narrative Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

“Together Mastersolve and Faye will be one of the most recognized, experienced and geographically diverse partners in the Sugar Partner Community,” said Craig Charlton, CEO SugarCRM.

Mastersolve is Faye’s 11th strategic acquisition in the past six years.

“We’re incredibly excited to bring the Faye and Mastersolve teams together,” said David Faye, CEO of Faye. “Not only does this expand our capabilities and expertise further into the CRM and CX space, but it also gives us a physical presence in Canada and expands our ability to deliver products and services in the Midwest.”

Marketing Technology News: MarTech Interview with Andy Stevens, Chief Data Officer at Clear Channel International

“One of the core values of Mastersolve has always been to be Customer Centric,” said Adrian Boerstra, Mastersolve CEO. “After years of strategic partnership with Faye, we’re incredibly excited about the immense depth of experience that our united team brings to benefit our clients. Faye extends our access to even more seasoned resources in the CRM and CX space. We couldn’t think of a better home for our clients and our team.”

“Together Mastersolve and Faye will be one of the most recognized, experienced and geographically diverse partners in the Sugar Partner Community,” said Craig Charlton, CEO SugarCRM. “Both organizations have a strong track record of consistently delivering innovation on the SugarCRM platform, and their customers have benefited as a result.”

Marketing Technology News: Marketing Success in 2022 Relies on Agility, Adaptability, and Innovation