Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform announced the release of a bi-directional Salesforce connector.

This new connector allows a lead to be created/updated in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. A 10-minute demo video showcases this new addition to Marketing Factory.

“Our customers value a lot the knowledge and the experience optimization that Marketing Factory provides them with. It felt essential to bridge our digital marketing solution to the most popular CRM solution in the world to further enrich the accuracy of context and data attached to a given lead,” says Elie Auvray, CEO at Jahia Solutions Group.

Originally released in November 2015, Marketing Factory benefits from an intense roadmap (3 to 4 releases a year) that regularly expands the digital solution capabilities in order to bring more flexibility and finesse to marketing teams.

Open sourced code

The code of the Salesforce connector has been contributed to the Apache Foundation via the Apache Unomi Project. Apache Unomi is the open source customer data platform that manages Jahia Marketing Factory  customers, leads and visitors’ data, and that helps personalize customers’ experiences, whether the visitor is known or anonymous.

Subscription for mission-critical projects

As with all other Jahia products, connectors and solutions, the vendor provides an annual subscription for this connector that works as an insurance.

Jahia is a software vendor that provides the most comprehensive and integrated open-source Java Digital Experience Platform (DXP) that unifies content, applications and customer data for truly personalized customer experience.

Leveraging Jahia’s DXP strong continuous integration capabilities and easy to use interfaces, IT & Marketing teams build and manage together all their multichannel initiatives, faster than with any other solution.

Founded in 2002 and headquartered in Geneva, Switzerland, Jahia Solutions Group has its North American headquarters in Washington, DC, with offices in Houston, Toronto and throughout Europe. Jahia’s loyal customers community counts hundreds of  global brands and organisations such as HomeAway, BNP Paribas, Sodexo and the European Parliament.