Melissa Kivett, Chief Customer Experience & Marketing Officer, Individual Solutions Group, Prudential Financial, will be the headliner at Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange, debuting in New York City on February 25, 2020.

The new one-day event, Unleash the Power of Organization-Wide Customer Centricity, will offer tools, insights and connections to help organizations design a winning customer experience strategy that improves customer satisfaction rates, reduces customer churn and increases revenue.

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In her opening session, Is Your Customer Experience Your Brand?, Kivett will discuss why many consumers today are no longer buying products or services; they are buying experiences.  She will examine how the customer experience revolution has taken hold in many industries and show why companies that outperform their competitors in customer experience have a more appealing stock price, more robust growth, and better ROI. She will share:

• Real-world examples of companies that are winning on experience
• Insight into CX strategies to meet the changing needs of consumers
• A strategy for building advocacy across the entire customer experience to improve the customer journey

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The event will also include an Executive Presentation on Socializing CX across the Organization, an Ask the Experts! Panel Discussion – Innovating and Disrupting the Customer Experience, and A Success Story – Designing the Customer’s Digital Experience, as well as other timely CX sessions, numerous networking opportunities and a Food for Thought Luncheon.

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