Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has launched its proprietary identity resolution solution, Merkury, on Salesforce AppExchange. Merkury provides Salesforce Data Cloud for Marketing customers the ability to offer privacy-safe, personal customer experiences in real time.

Merkury identifies anonymous customers as a cookieless ID, enhances the ID with person-based data, and connects those IDs to platforms for targeting and analysis. Merkury allows Salesforce customers  to better understand their customers without the use of third-party cookies.

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“Today’s consumer is more empowered than ever. That’s why it is important for brands to know their customers and provide consistent, personal experiences to earn their loyalty,” said Tony Toubia, VP, global salesforce lead at Merkle. “We are excited to continue to grow our partnership with Salesforce, as we further our ability to keep pace with evolving consumer needs and execute increasingly relevant and seamless interactions.”

“Merkury is a welcome addition to AppExchange, as it accelerates business transformation for customers by giving them the tools to better understand their customers without the use of third-party cookies,” said David Lee, vice president of product management, AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Merkle became a Salesforce partner in 2004, and Merkle’s solutions provide Salesforce customers the ability to better understand consumer behavior and deliver personal, cross-channel experiences. Dentsu and Merkle have more than 2,500 Salesforce certified employees with 5,000 Salesforce certifications globally.

Salesforce, AppExchange, Data Cloud for Marketing and others are among the trademarks of salesforce.com, inc.

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