Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.

Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level.

Michael’s responsibilities include establishing the global Mapp brand and expanding the insight-based customer engagement platform to respond to constantly evolving customer needs. His expertise in data analysis and customer intelligence built while leading at Webtrekk, will play a key role in the further development of Mapp’s service portfolio. In his new position, Michael oversees eight countries.

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At Webtrekk, Michael held various positions, first as Senior Consultant Digital Analytics and since 2015 as Head of Pre-Sales Consulting. He accompanied the Berlin-based company through a phase of exceptionally strong growth that contributed to the acquisition by Mapp. Previously, he worked at IT news portal WinFuture.de and digital agency Aperto, among others.

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Steve Warren, CEO of Mapp, comments: “Michael is the perfect addition to our global leadership team. As a high-profile data expert and proven expert on the European marketing landscape, he will significantly increase Mapp’s profile and further develop our cross-channel marketing offering to ensure that our platform optimally meets our customers’ requirements.”

Michael Diestelberg adds: “I am very excited to share my long experience in analytics with Mapp’s global team and set the course for sustainable international success. As part of my role, I will complete the integration of Webtrekk’s innovative Customer Intelligence technology into Mapp’s product offering and align it with marketing analytics for the benefit of our customers.”

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