Platform Enables Brands to Create Immersive and Expressive Voice Experiences That Drive Increased Customer Engagement and Opportunities for Monetization

PullString, a leading provider of voice technology solutions, unveiled enhancements to its flagship PullString Converse software. Converse 2.0 streamlines the voice application creation process and results in a more immersive and authentic sound experience for the end user. The upgraded software allows companies to create the highest-fidelity conversational experiences for voice assistant powered devices, leading to increased customer engagement and opportunities for monetization.

“Our goal is to empower both creatives and developers to collaboratively design, prototype and publish voice applications, resulting in a rich and dynamic experience for users.”

“By applying learnings from over two decades working at the intersection of storytelling and technology, we have developed the most powerful platform for cross-functional teams to build high-fidelity voice experiences,” said Oren Jacob, CEO of PullString. “Our goal is to empower both creatives and developers to collaboratively design, prototype and publish voice applications, resulting in a rich and dynamic experience for users.”

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Converse 2.0 software provides leading brands as well as digital and creative agencies with more efficient voice design tools powered by conversational AI, including:

• Context Switching improves the ability to handle changes in conversational context, e.g., interjections or topic changes in the flow of a conversation can be eloquently handled to provide more robust, natural and engaging voice conversations.
• Modules simplify the design flow of a voice application by enabling designers to collect features and content of conversation to be reused elsewhere, thereby allowing the creation of large and complex voice experiences, all in an easy-to-use interface.
• Line Management streamlines the design workflow required to facilitate cross-functional dialog approval loops between marketing, technical and legal teams to ensure compliant voice experiences.
• Audio Pipeline simplifies the management of hundreds or thousands of audio files and enables sound designers to batch import audio files, automatically associating them with respective dialog lines in the project.

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“360i understands the strategic value of voice and has invested significant resources to help brands create highly engaging Alexa skills,” said Menno Kluin, Chief Creative Officer of 360i. “We’ve chosen to leverage PullString software due to its ability to seamlessly deliver complex and immersive voice experiences with personalized features like custom audio.”

“Our team at Xandra leveraged PullString software to develop innovative Alexa skills for entertainment brands that won multiple industry awards,” said Zach Johnson, CEO of Xandra. “As the leading enterprise-grade voice technology software, it allowed us to build deep and multi-turn conversations, incorporate user context for future interactions, and bring characters to life through engaging stories.”

Adobe predicts that roughly half of all US households will have a smart speaker device by the end of 2018. According to research firm Ovum, there will be almost as many voice-activated assistants on the planet as people by 2021. PullString enables innovative brands and agencies to expand from mobile to voice as part of their digital strategy, helping to automate conversational experiences with customers through voice assistant technology.

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