Simplr, a human-first, machine-enabled customer experience platform is a finalist in the 2021 SaaS Awards Program in the Best Product for Customer Services / CRM category.

Now in its sixth year of celebrating software innovation, the Software-as-a-Service Awards program accepts entries worldwide, including the US, Canada, Australasia, EMEA and UK.

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Head of operations for the SaaS Awards, James Williams, said: “We’ve seen remarkably innovative solutions across all conceivable areas of industry, and it’s increasingly difficult for our team to identify the entrants that can’t make it past this shortlist stage.

“The shortlisted candidates announced , however, have made it through that first round. They represent truly innovative thinkers in the SaaS industry, whether they’re freshly funded disruptors or established names.

“Our judges have some incredibly difficult decisions to make before announcing the final winners in each category of the software awards at the end of August.”

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“We are in the era of the NOW customer who is always on and has little patience for anything less than exceptional customer experiences. Simplr’s NOW CX platform stands to transform how customer service is delivered to meet the expectations of the NOW customer while also upending the much-maligned and stagnant contact center model,” said Daniel Rodriguez, CMO of Simplr. “We are honored and excited that the SaaS Awards have recognized the incredible potential of NOW CX by naming Simplr a finalist in this year’s awards.”

Simplr enables brands and retailers to provide rapid responses and exceptional service across digital channels, transforming CX teams into revenue drivers for their businesses. The company’s flexible Human Cloud Network is bolstered by Simplr’s AI technology with in-the-moment tips, on-brand tone and voice, product information and guidelines. The platform acts as an extension of a brand’s customer service team, providing accurate, empathetic service. Intelligent routing from Simplr also matches a brand’s customers with the best-fit customer service agent to resolve their inquiry, whether it be a Simplr agent or one of the brand’s agents.