SaaS companies SiteZeus and Spatial.ai have teamed up to offer growing brands a cutting-edge customer segmentation platform: SiteZeus Market, powered by PersonaLive™. Equipped with unprecedented insights, marketers across all industries can now craft highly tailored campaigns and deploy them efficiently. The end result: an increased return on every marketing dollar spent.

This new technology empowers companies to truly understand their customers by transcending the limitations of traditional demographic data and surveys. A brand can now identify, analyze, and target its top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.

1. Append your brand’s customer data
Customer segmentation isn’t as simple as traditional methods make it out to be, because two people may be demographically similar yet have totally different interests. With SiteZeus Market, you can append your customer data and mobile location data to see customers organized into 80 segments based on their actual behavior rather than on demographics and surveys alone.

Marketing Technology News: Acxiom Recognized as a Leader in the Snowflake Modern Marketing Stack Report

2.  Analyze live behaviors of the resulting segments
Keep up with your customers by studying their live behaviors. Access the latest data on the stores and websites they’re visiting, the brands and influencers they’re following, the channels they’re using, and the topics they’re discussing. Then use this info to decide which segments are most likely to convert so that you know where to focus your campaign dollars — because not every click is created equal.

3.  Activate audiences and targeted campaigns
SiteZeus Market allows you to easily build custom campaign audiences by selecting the segments you want to include or by creating your own criteria. Get your message out in minutes by instantly exporting your audience into platforms such as Instagram, Facebook, and LinkedIn, where you can increase the ROI of your marketing campaigns with personalized messaging and visuals.

Rapidly growing sports-bar brand Wings Etc. has already implemented SiteZeus Market and seen substantial results:

“We’re using the customer information from [SiteZeus Market] to create more relevant ads for our actionable guest segments. For less money — or for the same amount of money — we’re achieving higher click-through rates.”

— David Ponce, Chief Marketing Officer, Wings Etc.

Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi