– Combining SPINS’ industry leading Product Intelligence scale with Pinto’s Product Intelligence Technology is a game changer for brands and retailers

SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry for more than two decades, today announced the acquisition of Pinto, the world’s smartest product intelligence platform. The combination strengthens SPINS’ position as the leader in Product Intelligence.

SPINS now offers an enhanced game-changing, Product Intelligence Platform spanning the entire health and wellness supply chain with deep integrations that enable collaboration between brands and retailers to transform merchandising, eCommerce, and personalized customer experiences. The industry spanning Product Intelligence Platform provides a common language throughout the ecosystem and guides consumers along their wellness journey.

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“SPINS is committed to building the smartest, deepest, most accessible Product Intelligence Platform to serve the health and wellness industry,” said Tony Olson, CEO of SPINS. “SPINS’ Product Intelligence serves as the common language for the health and wellness industry in North America, which helps retailers, brands, technology platforms, and more ecosystem members see consumer trends, drive innovation, merchandise to meet emerging needs, and create preference-based personalized customer experiences, both online and in-store.”

Founded in 2016 by data programmers, food scientists and dietitians, Pinto has its roots in personalized nutrition and the future of food labeling. Today, the NYC-based technology company is driven by a common mission of making product data optimized, searchable, and personalized for the world.

Pinto has built the modern product data platform powering essential commerce applications through:

• Product Database – the world’s deepest database of food, grocery, and consumer products
• Search – optimize product results across every preference-based search
• Personalization – personalize inventories for the health and lifestyle needs of today’s shoppers
• Pinto Health – merchandise products that meet the needs of specific dietary requirements
• Manager for CPGs – simple way to host, manage, and optimize product content online
• Data Distribution – provide high-quality and optimized product content
• Content Studio – high-quality product images and data across portfolios

“Pinto has always believed that the world of products should be optimized, searchable, and personalized for the needs of today’s consumers, who are more health and values-oriented than ever before,” said Sam Slover, Co-Founder and CEO of Pinto. “The Pinto team and I are beyond excited to join Tony and the entire SPINS team to introduce the SPINS+Pinto Product Intelligence Platform. The platform is unmatched and will have an immediate impact on the way retailers approach merchandising, access brand content, and create highly personalized consumer experiences that delight their customers.”

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