Acquisition Expands TTEC’s Expertise in Serving Digital-First Hypergrowth Companies

TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, acquired FCR, a U.S.-based digitally enabled customer experience provider focused on the direct to consumer, e-commerce and hypergrowth markets. The acquisition is anticipated to be immediately accretive and is aligned to TTEC’s continued focus on driving organic growth through the omnichannel enablement of the most innovative and disruptive brands in the digital economy.

Headquartered in Eugene, Oregon, FCR is a leading expert in providing innovative customer care, social media community management, content moderation, technical support and business process solutions for emerging and digitally native hypergrowth clients. Founded in 2005, FCR currently supports more than 80 born digital clients in the high tech, health tech, e-commerce and financial services industries, and employs approximately 2,000 colleagues across 11 locations.

Marketing Technology News: Frost & Sullivan Ranks Vonage as a Leader in Growth and Innovation in the 2019 CPaaS Radar

“FCR’s agile model is a perfect complement to our scalable customer engagement platform,” said Ken Tuchman, chairman and chief executive officer of TTEC. “The combination of our strong hypergrowth client base and FCR’s portfolio of emerging brands clearly establishes TTEC as the leading CX provider to the digitally enabled economy. Their award-winning team creates exceptional customer engagement solutions for fast-growing companies that need a responsive and nimble partner. As FCR’s clients scale their business and expand globally, we can leverage our global footprint and Humanify Cloud platform to deliver superior customer experience by bringing humanity to business at scale.”

FCR will retain its name and become a stand-alone entity inside TTEC’s Engage business. Matthew Achak, FCR’s president and founder and Katheryn Carnahan, FCR’s chief operating officer, will continue to lead FCR’s operations while John Stadter, chairman, will transition into an advisory role and continue in his role as an FCR board member.

Marketing Technology News: SparkPost Hires Tech Executive Sam Holding to Lead International Business Growth

“TTEC is known as the pioneer and industry leader in customer experience transformation and one of the only companies in the world who can deliver both the technical and human expertise to meet the omnichannel, AI, ML and automation needs of our existing and aspiring unicorn clients at global scale,” said Achak. “In TTEC we have found the perfect partner and complement to help take our business and clients to the next level. Culturally, we share a focus on employee experience that results in unmatched, award-winning customer experiences for our clients. With TTEC’s extensive global reach, Humanify Cloud Technology Platform and shared commitment to employee experience, we believe the TTEC / FCR partnership will allow us to meet the CX needs of our clients today and create long-lasting relationships that grow with them in the future.”

Marketing Technology News: DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud