The customer engagement platform has chosen Saudi Arabia’s unique tech event LEAP to showcase its evolution

Unifonic has unveiled its new brand at LEAP, the global technology event held in Riyadh 1-3 February. As Unifonic continues to develop its customer engagement platform with innovative products that meet emerging demands, its brand has evolved to showcase its vision to create real moments of connection between people and companies. This is another major milestone in the evolution of Unifonic and arrives as part of an exciting period of growth following the company’s recent $125M Series B funding round, led by SoftBank Vision Fund 2 and Sanabil Investments.

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Ahmed Hamdan, Unifonic CEO and Co-Founder said: “Unifonic is a much different company than we were five years ago. We have been evolving rather quickly by building new solutions for our customers, entering new markets and growing our team, and felt it was time to update our brand to better fit our vision and personality. This new brand brings people to the center of that vision, which is to create better moments between people and companies.”

Hamdan added: “It’s fantastic to see global technology events like LEAP taking place in Saudi Arabia, where the pace of digital transformation has been rapid over the past five years. We’re extremely proud to be involved as a homegrown Saudi company, sharing knowledge and best practices alongside many major global technology players. As such, this landmark exhibition was the perfect opportunity to share our dynamic new brand for the first time.”

The sophisticated, modern brand features reinforce Unifonic’s reputation as a leader within the B2B Communications Platform as a Service (CPaaS) sphere. Embarking on its next stage of development, Unifonic will continue to invest in the Kingdom and strengthen its relationship with existing clients as it explores further expansion in the MENA region and beyond.

At Leap, Unifonic will be showcasing new additions to its solutions including:

• Flow Studio: a visual design tool that helps decision-makers without coding skills to automate and orchestrate workflows across chatbots, IVR, NPS process, notifications, marketing campaigns and more.
• Notice: a turn-key notification solution that helps enterprises reach their customers over the channel of their choice to deliver critical notifications while saving significant cost.
• Number masking: most useful in last-mile delivery or field service communications, which enables businesses to connect employees to customers while keeping their real phone numbers hidden. This helps to foster a relationship of trust by safeguarding customers’ privacy.

Organizations rely on Unifonic to maximize customer engagement and optimize communication returns on investment. From SMS for online banking to WhatsApp vaccination requests, Unifonic empowers organizations to transform customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.

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