The company is transforming the customer experience by creating virtual spaces for customers that promote peer engagement and education

Validity, the leading provider of data quality and email deliverability solutions, announced the launch of its Customer Community and its reimagined Help Center as part of a strategic focus on customer experience, empowering customers to achieve their desired business outcomes. The Customer Community, a centralized hub for valued Validity customers, aims to promote peer engagement and create a positive customer experience, by connecting people so they can learn from one another and share ideas, successes, and best practices. In parallel, the Help Center provides knowledge and training resources to promote a deeper understanding of the Validity product family and its features, all in one place.

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As unstable market conditions persist, it’s critical for businesses to execute innovative campaigns that meet the needs of their customers. The Customer Community will serve as a think tank where Validity customers have the opportunity to learn how their peers leverage the Validity product suite, gleaning new ideas on how to solve real-world business challenges and improve how they target, contact, engage, and keep customers to grow their businesses. Additionally, by participating in the Community, customers can expand their networks and gain recognition by sharing knowledge and information with their peers.

“The voice of the customer has never been more important at Validity,” said Barbara Cooke, SVP of Customer Success at Validity. “Our Customer Community and Help Center are going to be incredibly valuable resources that will drive ROI for the most important ingredient of our entire business, our customers. In addition to gaining access to the industry’s best and brightest minds in email marketing and data management, these resources will help our customers put our solutions to work for them as quickly as possible, as they gain deeper insight into our patented technology and expand their knowledge of how to best optimize their data to work harder and their email programs to generate more revenue for their businesses.”

Customers will also gain access to forums, content, events, and knowledge bases in the new Community and Help Center. These tools are specifically designed to empower customers to thrive in data management, build confidence in their own customer engagements, and delight their customers with outstanding experiences.

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